RWSmith Designs.

Extraordinary Web Design

Stood at the top of the Himilayas
I like to climb in my free
    Here Mt Everest towers
          behind me.


I am Robert Smith, I build extraordinary websites that deliver incredible user experiences across all devices.

I am looking to expand my portfolio and as a result I'm offering large discounts on projects!
Contact me for further information

Design is not just what it looks like and feels like. Design is how it works.

- Steve Jobs, 2003

TWO key aspects that your website could be missing

1. Mobile web browsing is of this year, set to overtake traditional browsing methods - not to mention the surge of tablet and other device usage!
Subsequently it is becoming increasingly important for your website to be designed with all these devices in mind.
Does your website render beautifully in all devices?

2. Visitors to your website expect the information to be kept upto date. It's not practical nor economical to contact your web designer to make frequent updates. A built-in Content Management System (CMS) allows you to update content with ease.
Are you able to update your website yourself?


I can solve both of the above and would love to assist you or your business in modernising your website.

Contact me for further information

FIVE Reasons why you should choose me

Click the headings below to reveal full content
1. You'll be able to update your websites content with ease.

A content management system (CMS) will allow you to add, edit or remove content from your site quickly and easily. It is the brains of your website, delivering the right content to the right page and is an essential part of any dynamic project.

WordPress is my most preferred CMS system, however, under certain circumstances, I do code my own CMS using PHP & MySQL databases.

2. Your website will render beautifully in all devices including mobile and tablet.

Not so long ago when websites were primarily designed to be viewed on desktop computers, designers only had to account for a handful of screen resolutions. More recently the usage of mobile, tablet and other devices to browse the web has skyrocketed and is soon expected to overtake desktop useage.

Unfortunately many of the websites of yesteryear are not optimised for the now huge range of screen resolutions and devices. As a result these businesses could be losing users / customers.

I design my websites to respond to changes in screen dimensions. This means your the content in your website will look beautiful on devices of all shapes and sizes.

The idea of using a fixed width for content is flawed and there will always have to be compromises between devices. I prefer not to compromise.

This website is fully responsive, - check it out on a few different devices!

3. Visitors to your site will find what they want -fast- using my UX oriented UI design process.

If your visitors cannot navigate your website easily due to a cluttered and confusing UI (User Interface) they will leave.

I work hard to put your visitors requirements at the heart of the website. My interfaces not only provide visitors with incredible usability but engage them and perhaps more importantly make your users return for more.

4. I care. I strive to build lasting, mutually beneficial relationships with my clients.

I like to keep my clients happy, relying on word of mouth to drive sales. This is paramount to my business being a success.

One of the biggest causes of a breakdown in any kind of relationship is a lack of, or poor, communication. I strive to keep my clients informed of the progress of their project at every stage and to reply to any emails within 24 hours or less.

Another key factor in the strength of a relationship is honesty and being fair. I set my quotes at a price that I feel is acceptable for for both parties. I aim to be reliable and trustworthy in all my business relationships.

5. I code my websites meticulously, following W3C standards closely. I also aim to minimise http requests and file sizes.
The benefits of good code are numerous:
  • Improved SEO (Search Engine Optimisation) meaning you'll rank higher in search results such as in Google and Bing.
  • Smaller file sizes will reduce the time taken for your website to download to the users web browser.
  • Similarly reduced http requests by merging files and using image sprites will speed up the download time. If you expect high traffic to your website this is essential
  • Devices such as screen readers require well structured html in order to understand the document. I code my html with this in mind.
  • Well written and commented code makes it easier for other developers, or even myself, to understand and work with - should changes to the code be required at a future date.


  • Responsive web design
  • UX/UI Design
  • Information architecture
  • Web development
  • Custom CMS implementation
  • Wordpress development


  • Sublime Text 2
  • Adobe Photoshop CS6
  • Wordpress
  • FileZilla
  • PhpMyAdmin
  • W3C Validators
  • Firebug - Y-Slow


  • Google Chrome
  • Mozilla Firefox
  • Internet Explorer 8+
  • Opera
  • Safari
  • Mobile: Webkit & Typekit based browsers.
  • Screen readers
RWSmith designs Extraordinary Web Design

Do you have a project in mind?

I’m currently available for freelance and accepting new project requests.

Contact meSee my process